Strawberry and blueberry runners frozen fruit

The popularity of fruit and vegetables in the freezer compartment has changed. For example, Corona influenced our buying behavior in 2020 and we started buying more frozen fruit.

The benefits of frozen fruit are clear, such as the longer shelf life, readily available, quick and easy preparation, little or no loss of healthy nutrients, and less store visit.

Strawberries and blueberries are globally the runners among frozen fruit. Strawberries have the largest market share with more than 37%, followed by blueberries with almost 23% in 2020, according to data from Transparencymarketresearch.com. Most fruit comes from conventional cultivation, but the share of organic is increasing due to increasing awareness about health and well-being among consumers.